Ready to expand your business globally?
The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.
What you will get:
- Export readiness training
- Branding and digital skills training
- Access to international markets
- Access to financial advisory services
- Mentoring with international experts and so much more!
The EU-EAC MARKUP II — is a regional development initiative that promotes economic growth in the East African Community (EAC) through private sector development and export promotion.
Unlocking MSMEs' potential through value addition and promoting their access to markets
Our Feed
This week, RAQ members gathered for an insightful session with @margaretafunder from @ITCnews, who led the Quality Champion program under #MARKUP. the team discussed the journey and future of RAQ as a National Quality Hub for ITC. pic.twitter.com/uTZkod7dmY
— Rwanda Alliance For Quality (RAQ) (@RwandaQuality) February 8, 2026
From Kenya to the market ☕🇰🇪
— EAC MARKUP (@eacmarkup) January 6, 2026
Jotim Coffee is growing stronger, more competitive, and market-ready with support from EU-funded MARKUP II programme.
🎥 Watch the video to hear their story from ambition to opportunity.#SupportingMSMEs #Unlockingtrade #Deliveringimpact pic.twitter.com/NcoxtwyqW5
📣 MARKUP II | Year-End Highlights
— EAC MARKUP (@eacmarkup) December 19, 2025
Our final EU–EAC MARKUP II Newsletter of the year is out! Celebrating impact and the people behind it 👇
🔗 https://t.co/2JwY4jHXMB
📌 Braimpire Ltd at IATF 25
🌟 EAC Quality Awards
☕ Taste of Harvest coffees
Happy festive season! 🎉 pic.twitter.com/17EZUgURYr
🌟 MARKUP II Update! 🌟
— EAC MARKUP (@eacmarkup) December 10, 2025
As we wrap up the year, we are excited to share this inspiring video featuring key insights on :
🔹 strengthening value chains,
🔹 empowering MSMEs, and
🔹 advancing sustainable trade across East Africa.
🎥 Watch the video here:https://t.co/enB1CmsqNZ pic.twitter.com/kSHdMpE9NO
📢 MARKUP II invites Lean/Six Sigma experts based in Burundi, Kenya, Rwanda, South Sudan, Tanzania, or Uganda to support packaging companies through training and coaching on process excellence.
— EAC MARKUP (@eacmarkup) December 10, 2025
🗓 Deadline: 7 Jan 2026
👉 Apply: https://t.co/q7bXe4UyfF
#EAC #Lean #SixSigma pic.twitter.com/m1WoZEyYhd
🌍✨ What an inspiring session at the #AUEU25 🇦🇴 @ITCnews side-event brought together policymakers and entrepreneurs for a exchange on strengthening SMEs competitiveness.
— EAC MARKUP (@eacmarkup) November 27, 2025
"With ITC's support on quality we’re now reaching new customers across the world” Mr. Hamza AMIMZA LTD pic.twitter.com/tVNlWCUYVd
🚀 Today marks the launch of #AUEU25 here in 🇦🇴
— EAC MARKUP (@eacmarkup) November 24, 2025
Tomorrow @ITCnews will host a side event on Private Sector Driving Intra-African & Africa–EU Trade through the #ATCMA
📍 Diamante 2
🕘 9:00–11:00
Join us to discuss how SMEs can shape stronger continental & EU-Africa trade ties https://t.co/aMcUtkdWu2 pic.twitter.com/SSFYm6WNiT
Since September, @eawibp and #SheTrades delivered MARKUP II communication trainings across six East African countries.
— ITC SheTrades (@ITC_SheTrades) November 21, 2025
Trained Master Trainers supported 110 women-led businesses to present their products, build workable pitches and speak to buyers with confidence.@ITCnews |… pic.twitter.com/vhqQ4IWztX
Weekend plan in Nairobi?
— EAC MARKUP (@eacmarkup) November 14, 2025
Swing by our booth at Uhuru Gardens for the 25th MSME Trade Fair!
We’re here till 16 Nov. Don’t miss out! pic.twitter.com/gEZJk8ujIR
Who won the 2025 EAC Regional Quality Awards held in Nairobi ? 🏆
— EAC MARKUP (@eacmarkup) November 14, 2025
Find out here — and enjoy a few glimpses from the ceremony! https://t.co/WHHaIDNynV pic.twitter.com/cO8sBKFOwa
East African SMEs, your verified packaging suppliers directory vetted by @ITCnews is here!
— EAC MARKUP (@eacmarkup) November 14, 2025
Now you can access high-quality, cost-effective packaging solutions.
We are at Uhuru Gardens in Nairobi until 16 Nov. to tell you more or you can explore it here :https://t.co/W6epZwbOIW pic.twitter.com/8o6AvlJLO6
The EAC Regional Quality Awards 2025 are happening today in Nairobi!
— EAC MARKUP (@eacmarkup) November 10, 2025
Meet the nominees—national award winners from across East Africa—competing for regional excellence in quality, innovation, and performance.@KEBS_ke @EUinTZ @jumuiya @EUinKenya https://t.co/Uku6AocUui
New Course Alert! 🚀
— SME Trade Academy (@SMEtradeacademy) November 4, 2025
The @eacmarkup Academy presents "Smart Financing for Business Growth".
👉 Explore Smart Financing for Business Growth: https://t.co/VaSWJmDPBc
👉Discover our full course catalogue: https://t.co/P61gJCs6aI#MARKUPII #SMEs #Startups #Finance pic.twitter.com/kEdn6dHeLV
Top-quality chocolate from Uganda is a hit in Paris!
— EAC MARKUP (@eacmarkup) October 30, 2025
Five Ugandan brands — Equator Chocolate, Nile Chocolate, Artisans Farm Africa, CocoMata, and HAST Manufacturers are showcasing their creations Oct 29 – Nov 2 at Salon du Chocolat 2025, attracting strong interest from buyers. pic.twitter.com/yZYDqb4akm
Implementing Partners
